Someone once said that there is no such thing as bad publicity. Today, businesses are learning the hard way that those days are long gone. Where once any mention of a company’s name via traditional media outlets was largely a good thing, the reality of today’s wired world is that a seemingly innocent remark can go viral in ten seconds flat, sometimes with devastating results. And the other side of the coin isn’t much prettier. To quote Oscar Wilde, “The only thing worse than being talked about is not being talked about.” So much so, that often companies can spend huge amounts of time and money carefully grooming their online presence with slick graphics and trendy approaches only to find themselves sitting in a lavishly-appointed digital world - all by themselves.
At Cognent, we are constantly striving to strike the perfect balance between these two less-than-desirable extremes. We understand the nuances of how digital traffic behaves and are keen investigators of online trending in order to provide effective tools for searchability and visibility. Together with our other services, our Search Engine Optimization (SEO) tools work to bring your business the kind of visibility it desires, while minimizing the risk to your company’s reputation through careful design and review of key wording, coding and content. We believe so strongly in this essential component of online success, that Cognent’s SEO services are included as part of all of our website projects and we are happy to provide a Competitive SEO Analysis to those customers who have existing websites to better identify opportunities for improvement.
Through our proprietary Online Reputation Management (ORM) platform, Cognent effectively “sifts” through top search engine results to identify and sort search results in a way that best suits your company’s needs. The process is accomplished by leveraging search engine optimization algorithms to your company’s benefit by re-prioritizing search results so that positive results land towards the top of search engine results, while negative ones move toward the bottom. Again, this is a multi-pronged approach that must be combined with effective SEO and Content Creation/Management to give companies the very best chance at effectively managing their online presence and brand identities.