A company’s online identity is rapidly becoming the dominant force behind almost every aspect of its operational approach - instantly positioning it against its competitors, for better or for worse. At Cognent, we engineer strategies to help business dominate their market segments through a comprehensive approach to Domain Name Management. While registering a new business domain or maintaining an existing one is a vital first step, a truly effective domain name management strategy must take into account the whole of a company’s online strategy.
Cognent manages domain name portfolios for multiple top-level and country-level extensions and remains abreast of - and in line with - increasingly complex regulatory regulations and light-speed industry evolutions to insure important digital assets are protected. We monitor your online presence to help protect your company’s online reputation and brand identity while insuring essential, proprietary information does not end up in the wrong hands. In addition, we actively review competitive domain registrations to identify threats to a company’s brand identity, which include competitors mimicking or co-opting domains aimed at confusing cyber traffic intended for your site, or opportunistic cyber squatters who may effectively lock you out of domains that are vital to your company’s digital presence.
Through many years of successful online bidding and negotiation, Cognent has honed its ability to help clients secure specific domain names from current registrants in order to facilitate new business formations and strategic initiatives. We take a proactive approach to growing your online identity by assisting in acquiring add-on domains as they become available and widening your digital effectiveness through portfolio-building or related, complementary or ancillary domains. Our roster of services includes full domain name registration services for all top-level extensions in the U.S. and Europe, with specific expertise in Canada and Mexico. In addition, we manage the DNS services to all our domains to give you a single-source solution to all your company’s domain name management needs.